Proof That Diversity Is Not Just for Salads.
Shea Moisture Black Men Love Campaign
The Black Canvas: A Celebration of Black Men and Redefining Beauty
Imagine a gallery, not sterile and white-walled, but vibrant and alive. Every stroke of color tells a story, each form a testament to the vast spectrum of human experience. This, to me, is the essence of beauty, and it's this very essence we celebrate in the "Black Men Love" campaign, a collaboration with Durable Goods for Shea Moisture that recently received a Telly Award in the Branded Content: Campaign - DEI category.
"Black Men Love" isn't about makeup in the conventional sense. It's about shattering the confines of what beauty can be, challenging the narrow narratives that have long dominated the industry. It's about celebrating Black men in all their complexities, their power, and their undeniable beauty. As a Makeup Artist in NYC, I've had the privilege of working with men of all backgrounds, each with their own unique stories etched on their faces. "Black Men Love" is a tribute to them, a canvas where they can express themselves authentically and rewrite the rules of beauty.
The Telly Award is a humbling recognition of our commitment to creating a space that is inclusive and empowering. It's a validation that the art of makeup transcends products and techniques; it's about storytelling, self-love, and the freedom to be unapologetically you. This journey of redefining beauty standards and breaking down barriers is far from over, but with every step we take, the gallery walls expand, bursting with color and vibrancy.
Thank you for joining us on this journey. To see more, click here to watch the full video on Instagram!
xx Remi O.