Effortless Cool: Alpha Industries SS25

Effortless Cool: Alpha Industries SS25

Alpha Industries SS25 Campaign - Makeup By Remi

A Deep Dive Into the Understated Architecture of Natural Skin

Collaborating on the Alpha Industries SS25 campaign was an opportunity to blend rugged utility with refined beauty. The collection, grounded in functional artistry, inspired a natural approach to hair and makeup that embodied strength and subtle confidence. My goal was to create glowing, effortless skin and hair with texture and movement. A lot of the work involved achieving symmetry and a flawless finish without the need for Photoshop, capturing beauty in its most authentic form.

Natural makeup is all about revealing the inherent structure of the face. It’s not about creating a mask but sculpting with light and shadow to enhance what’s already there. For the campaign, we aimed to capture raw, unfiltered beauty, emphasizing individuality without artificiality. As a Makeup Artist in NYC, I’m always drawn to this balance, where beauty feels both personal and true.

There’s a unique power in simplicity, and it perfectly mirrored the understated elegance of Alpha Industries. True beauty shines through when we embrace individuality, and I was honored to contribute to this narrative. The process felt like revealing a truth—an effortless reflection of the strength and practicality that defines the collection.
To watch the full video behind the scenes, click here.

xx Remi O.