Celebrating Black Love & Self-Care: A Grooming Routine for Kings

We're thrilled that our short film "Black Men Love" – a branded awareness project created for Shea Moisture Men in Los Angeles California with Durable Goods – has won a 2024 Webby Award for Corporate Social Responsibility.

"Black Men Love" celebrates the importance of self-care for Black men. After all, taking care of yourself isn't just about looking good, it's about feeling good too. Self-care isn't just bubble baths and face masks (although those can be great too!). It's about taking intentional steps to nurture your mind, body, and spirit. So, in the spirit of self-love and self-care, we've put together a simple yet effective grooming routine for Black men, Here are some tips to get you started!

Here's a basic men's grooming routine for Black men to get you started:

1. Conquer the Cleanse:

• Wash your face twice daily with a gentle cleanser designed for your skin type. Black men are prone to razor bumps and dryness, so opt for fragrance-free and oil-controlling formulas.

2. Exfoliate for Brighter Skin:

• Exfoliate 2-3 times a week to remove dead skin cells and prevent ingrown hairs. Look for products with salicylic acid or glycolic acid, which are effective for Black skin.

3. Moisturize, Don't Ignore:

• Combat dryness with a daily moisturizer. Shea butter, coconut oil, and jojoba oil are great options for Black skin.

4. Tame that Mane (or Beard):

• Whether rocking a fade, waves, or a beard, prioritize hair and beard care. Use a beard oil or leave-in conditioner specifically formulated for Black men's hair.

5. Don't Forget the SPF:

• Sun protection is essential for everyone, regardless of skin tone. Choose a lightweight, broad-spectrum SPF 30 or higher to shield your skin from harmful UV rays.

Beyond the Basics:

• Find a Signature Scent: A cologne or body spray can boost your confidence. Opt for woodsy or musky scents that complement your natural aroma.

• Take Care of Your Lips: Dry, chapped lips are a no-go. Keep a lip balm handy for on-the-go hydration.

• Invest in Quality Tools: A good razor, shaving cream, and beard trimmer will make your grooming routine smoother (literally!).

Remember, self-care is a journey, not a destination. Experiment, find what works for you, and most importantly, embrace your unique handsomeness kings <3.

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